When you've poured your heart and soul (not to mention a lot of time and effort) into creating DIY skincare products, you want the final look to reflect the quality and care you've put in.
The truth is, packaging can make a huge impact. Just think about how products are displayed in stores—their appearance on the shelf often makes the first impression.
It's common to think of the packaging as just an afterthought when making DIY skincare. However, starting with the packaging in mind can transform your gifts.
While you want them to retain that charming, handmade feel, they shouldn't look like they were thrown together last minute or stuffed into an old, reused jar.
That’s why thoughtful packaging is key. It can elevate homemade creations. By taking a bit more time to focus on presentation, you're not just packaging a product; you're creating an entire experience.
Here's a few things to consider for next time you're making a DIY skincare gift.
1. Choose the Right Containers
There are many ways to package your items. Don't limit yourself to the usual jars and bottles. Look for unique containers that can be repurposed. Think antique glassware, or cute jars. Op-shops, markets and thrift stores are treasure troves for one-of-a-kind finds.
You can also buy bottles, jars, tins and lip balm tubes. Many suppliers offer packaging in small quantities and in various designs. We have a range of eco-friendly packaging perfect for all types of DIY skincare. For example we have the prettiest coloured lip balm tubes!
2. Add Decorative Elements
Ribbons, twine, or even dried flowers can be used to decorate your packages. Attach these elements with craft glue or tie them around your containers. Consider the recipient's taste and the occasion when choosing your decorations to make it personal and thoughtful. For example, the simple act of adding a red ribbon can make it feel like a Christmas time gift.
3. Creative Labels
A label on your DIY creation is your chance to infuse personality. it's also how you communicate key information such as what the product is; the ingredients; and also instructions on how to use it. You can't always assume people know what's in the jar or know how to use it - plus you never know if someone has an allergy or sensitivity to a certain ingredient.
There are a lot of options when it comes to labels.
To start out, you can explore hand-writing your labels, using calligraphy, or a nice coloured pen. This can look nice, but often the pen ends up smudging once the product starts being used.
or.
You can try designing and printing labels on your printer. This can take a bit of practice trying to align blank labels, and sometimes they can print out crooked - so if trying this option, be prepared for a bit of frustration.
or
For a really polished look, it's best to get labels made.
Customised stickers can take your creation to the next level and make your product look very professional. Getting stickers made is not as hard (nor as expensive) as it sounds.
I create my own labels in Canva and then send the design to be printed. OZ Sticker Printing recently printed these labels for my lip balms, and I placed them on pastel coloured lip balm tubes. I think they look great!
Note: If you sell your skincare, custom labels really make your product look so much more professional than homemade labels. It's also a great way to promote your business. In addition, when selling skincare, you are required to adequately label your product. You can find out more information on Australian labelling requirements for cosmetics and skincare here.
4. Thematic Consistency
Keep your theme consistent. If your gift has a lavender scent, use lavender sprigs or colour cues in your packaging. Or create a bundle of skincare that is packed in Amber Glass. It enhances the unboxing experience, making it a treat for the senses.
Additional Tips for Effective Packaging:
-
Safety First: Make sure your containers are not just pretty but practical. If you’re packing liquids or creams, ensure the containers are leak-proof. For bath salts or powders, airtight jars can prevent clumping.Make sure you consider the location the product will be used, it may not be a good idea to use glass if it needs to be used in the shower.
-
Preservation Matters: Some natural ingredients are light-sensitive. If your product contains essential oils or certain extracts, consider amber or cobalt glass to keep those goodies effective for longer.
If you have any packaging tips, please let us know. We're always looking for new things to try and it's always inspiring to see your creations.
Happy Making!
